PRODESIGN

WINNER OF THE SILMO d’Or FOR
SUNGLASSES “EYEWEAR DESIGNER”

Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.

ProDesign by DANCE

Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.

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AURORA 2 COL. 9032

SORREL COL. 6415

CONVERT 1 COL. 9031

Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.

March 2026 introduces five concepts: Four entirely new, and one evolution of a proven favourite. Only BRIDGE has been seen before. The rest are fresh additions to the Prodesign collection.

One strong focus. Five statements.

This is a strong women’s launch. From the secure and familiar to the more expressive and flamboyant. CONTOUR and REFINE build on classic Prodesign strengths: clean construction, layered acetate, controlled colour, and wearable silhouettes that perform in everyday life.
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AURORA pushes further. Sculptural temples, layered gradients, and flowing details inspired by the northern lights bring movement and personality into the collection.

CONVERT sharpens metal into architectural shapes with confident structure.
And BRIDGE continues its bold, mineral-inspired direction in both optical and sun.

Across the launch, the balance is clear: Proven foundations with new energy.
Precision in construction. Confidence in expression. A collection that feels both safe and surprising. Exactly where Prodesign performs best.